2013  |  Capitol Broadcasting Company Headquarters  |  Raleigh, NC

Capitol Broadcasting Company (CBC) is a diversified communications company which owns and/or operates a number of regional organizations including WRAL, the Durham Bulls Baseball Club and Bull Durham Beer Co. CBC also owns real estate interests such as the American Tobacco Project in Durham, NC and Rocky Mount Mills. The company is an industry leader in the communications field and a community leader in North Carolina.

Szostak Design collaborated with CBC to revitalize their corporate headquarters on Western Boulevard in Raleigh, NC. The project included a new office addition, existing building renovation, and site improvements to the historic campus. In addition to providing an additional 8,000 square feet of new space and 6,000 square feet of renovated space, key project considerations were the preservation of the WRAL Gardens and the views to and from the company’s original corporate headquarters, a historically significant Mid-Modern building designed by G. Milton Small.

To preserve WRAL Gardens and the open space amenity it offers area residents, the new addition was placed tight against the original Small building at the level of its underlying foundations. The addition is therefore partially underground, a design strategy that minimizes its visual and physical impact on the adjoining gardens and preserves views to the gardens from the campus’ interior and exterior spaces. The below grade position of the new addition and its covering with a landscaped “green” roof also minimizes the addition’s heating and cooling loads, resulting in significant energy savings.

Changes to the existing building’s historically important exterior facades were limited to technical enhancements intended to improve environmental performance without altering the building’s original character.

Szostak Design provided interior design services including a complete furnishing package for private offices, freestanding workstations and collaborative lounge settings. Phil Szostak also worked closely with CBC President & CEO Jim Goodmon to acquire of site-specific pieces of artwork and direct their installation.

The works of art displayed at CBC corporate headquarters represent North Carolina’s rich history of art and making and include textiles, paintings, sculpture and installations. You can learn more about the art featured on CBC’s website here: capitolbroadcasting.com/about-us/cbc-art.

AIA North Carolina Honor Award, 2014
AIA Triangle Honor Award, 2014
Brick Industry Southeast Region Award, 2013
Sir Walter Raleigh Award for Community Appearance, 2013

Photography by Wyatt Blackwell, Nick Pironio and Jim Sink Photography

Szostak Design listened to our needs and priorities, did their homework and then produced a comprehensive design that exceeded our expectations. The new building simply works the way we wanted it to. The result is a perfect example of [work from] a design firm that knows how to artfully blend the old with the new.

- CBC President & CEO Jim Goodmon