2013 | Capitol Broadcasting Company Headquarters | Raleigh, NC
Capitol Broadcasting Company (CBC) is a diversified communications company which owns and/or operates a number of regional organizations including WRAL, the Durham Bulls Baseball Club and Bull Durham Beer Co. CBC also owns real estate interests such as the American Tobacco Project in Durham, NC and Rocky Mount Mills. The company is an industry leader in the communications field and a community leader in North Carolina.
Since 2011 Szostak Design has collaborated with CBC on the design of their corporate headquarters on Western Boulevard in Raleigh, NC. The first phases included a new office addition and renovations, and site improvements to the historic campus. In addition to providing an additional 8,000 square feet of new space and 6,000 square feet of renovated space, key project considerations were the preservation of the WRAL Gardens and the views to and from the company’s original corporate headquarters, a historically significant Mid-Modern building designed by G. Milton Small.
To preserve WRAL Gardens and the open space amenity it offers area residents, SDi positioned the new addition tight against the original Small building at the level of its underlying foundations. The design strategy here was to build the addition partially underground, and thereby minimize its impact on the adjoining gardens and preserve the views from the campus’ interior and exterior spaces to the gardens. By building the new addition below grade and covering it with a landscaped “green” roof, SDi also minimized the addition’s heating and cooling loads, resulting in significant energy savings for CBC.
Among the addition’s principal design elements is a deep charcoal-hued masonry wall that slides into the face of the existing grade and is punctuated by a series of glazed openings that draw natural light into the workspace beyond the wall. An exterior elevator core and stair tower massing anchors the addition’s formal entrance, announced by a delicately crafted, translucent canopy.
Renovations to the existing G. Milton Small building included upgrades to its finishes, technology, and mechanical, electrical and plumbing systems. These upgrades not only brought the facility up to contemporary standards of use, but continue to significantly reduce its consumption of energy. Changes to the building’s exterior facades were limited to technical enhancements intended to improve environmental performance without altering the building’s original character.
At the outset of the design process, SDi provided a space programming analysis for CBC, and then designed and procured a complete furnishings package for private offices, freestanding workstations and collaborative lounge settings. Phil Szostak also worked with CBC President & CEO Jim Goodmon to acquire of site-specific pieces of artwork and direct their installation.
The works of art displayed at CBC corporate headquarters represent North Carolina’s rich history of art and making and include textiles, paintings, sculpture and installations. You can learn more about the art featured on CBC’s website here: capitolbroadcasting.com/about-us/cbc-art.
This multi-phase renovation and addition was completed in 2013 for $3 million. Szostak Design continues to work with CBC, currently on the renovation of their Digital Media division offices.
Photography by Wyatt Blackwell, Nick Pironio and Jim Sink Photography
"Szostak Design listened to our needs and priorities, did their homework and then produced a comprehensive design that exceeded our expectations. The new building simply works the way we wanted it to. The result is a perfect example of [work from] a design firm that knows how to artfully blend the old with the new." -CBC President & CEO Jim Goodmon